Style Guidance Official Blog

Official Blog for Style Guidance
News and random ramblings
Wed Jan 27

Apple releases the tablet.

So today is when Apple releases the tablet.

Whether it’ll be called the iPad or iSlate or iTablet, it doesn’t really matter. Same goes double for features…as the iPhone showed us, any missing features will be provided by the thousands of developers at Apple’s beck and call.

The ONLY thing that matters is the price. Price it too high, and the revolution is over before it starts.

Basically if it’s priced at the 600-800 price point(doubt it can even be lower than that), it’ll be a runaway success, since anyone will be able to afford it. At this point, the tablet will really be a new medium that everyone is hoping it’ll be.

If it’s priced at the $1,000 price point, it’ll be a hard sell, since most people can’t spend $1K on a toy in these economic times. By going to this price point, Apple will essentially cut their potential market in half. At this point the tablet can still survive as a medium, but it’ll be a struggle.

If it’s priced at 1,500, even the most hardcore Apple fan boys won’t buy it. At that point it’ll be just a status symbol…the only people buying it, will be those who’ve got money to burn.

Another thing to consider is the price of the contract. This can boost or kill sales depending on how much that’ll be and how much that subsidizes the cost of the tablet.

Personally I think it’ll be in that first tier. The Tablet is a way for apple to redefine entire industries, they won’t want to cannibalize sales by pricing it too high.

Image is fake in case you don’t know, photoshop by gizmodo