Our launch press email and press page.
For those who don’t know, Style Guidance is basically a mix of Style Q&A, Style Advice, and Social Shopping…at least in this iteration(we have big plans for the site, but need to build up traffic before we can release the true vision for the big idea)
I posted the thoughts on a failed launch post a few days ago, and a few people on HN were wondering about the emails we sent out and whether or not we used a press page.
Since that was just around Christmas Eve, I decided to wait a few days to post this. But now that Christmas is behind us, and we have a week or so before New Years, here is the email we sent out.
This email got us about 10 posts on a few minor/medium sized blogs, out of 150 or so bloggers we contacted. It also got me an interview with Venture Beat, but that didn’t result in a story on VB(the interview did get us a post on another site).
Note: the original press page can be found at http://styleguidance.com/launchpresspage, as you can see from the screenshots, the site already went through a few minor changes since launch.
Anyways, here is our launch email:
Subject: A website your readers might be interested in: Style Guidance
Body: Hi _________,
I am preparing to launch a new fashion website that you and your readers might be interested in. So I thought I’d share it, and perhaps get some of your expert feedback on it. If you are interested, the website is http://styleguidance.com - I’ve setup a special page for the press with additional information, logos and screen shots, which you can find at http://styleguidance.com/press
Please don’t hesitate to contact me if you have any questions about it. I’d be happy to answer all your questions.
One note: I am still in stealth mode(private beta), so I’d appreciate it if you didn’t blog about the site until Wednesday, November 18th.
Thanks!
Andrew
Founder
http://styleguidance.com
Hope this helps you guys.
-Andrew
P.S. As you can see, we got the comments working. But I’d prefer to keep the discussion on HN
